WILLA BERG

West Morris Central High School

Running for Historian

Officer Candidate Test Score : 33/50

What do you believe is the biggest area of improvement NJ FBLA-PBL currently faces? How would you work to address this area?

The biggest area of improvement FBLA-PBL faces is a social media presence and connection with former members. I would use social media initiatives to gain more followers and reach more people. Specifically through my idea of Former Member Fridays. Every Friday we would highlight a former FBLA member who can share helpful words and serve as inspiration for FBLA club members. I believe a bigger presence on social media, and connecting with former members are ways to improve FBLA-PBL. 

What will you do to increase the number of active chapters?

As Historian I will work closely with Membership. By collaborating I will learn their initiatives and be able to broadcast thorough information through social media. In doing this, we can attract more students and ultimately gain interest from schools without chapters. By keeping an accurate photo representation of what is happening and posting fun and exciting challenges and activities, FBLA will gain more attention. In addition, getting members involved in posting information on FBLA will reach friends or families from other towns who might have an interest in business but lack a school chapter. Through social media, it is also possible to directly reach out to students and teachers, being personable is more likely to get them involved. 

What leadership roles do you have inside and outside of FBLA-PBL and how have they shaped you?

I am the Historian for my highschool and last year I was freshman officer. Outside of FBLA, I am becoming a certified yoga instructor, which takes leadership in order to teach. I am also an internal fundraising lead for Relay For Life, a club that raises money for the American Cancer Society, and last year I was on the fundraising committee. In the summer I am also a camp counselor for kids of various ages. 

How will you ensure chapters are encouraging and completing community service?

The most important way to ensure chapters are partaking in community service is to make sure they have more than enough information on it. I think it is easy for community service initiatives to get lost when explaining to chapters. To solve this, as Historian I will broadcast important information on the initiatives constantly. The more chapters know about community service, the more likely they are to encourage and complete it. I also think providing examples of chapters who have completed successful community service can serve as templates or models for chapters who might need help or ideas. 

What current state initiatives would you like to continue and/or what new state initiatives would you like to begin?

I would like to continue all the fun challenges on social media, specifically Instagram. For example "Membership Mondays", "Trivia Tuesdays", and "Tip Thursdays." I think they are all informational as well as entertaining. To add to these I want to implement "Former Member Fridays." Every Friday we would introduce a former member who is using FBLA experience/knowledge in their career. Any previous member who feels they have benefited from the club can be included and share their information. The reason I see this as a need to include on our social media is to show real-life examples of success after FBLA. I think this will encourage many kids to get involved as well as chapters. Using this database we can increase scholarships, internships, knowledge of how business is used in specific areas, and most importantly connections. 

 GET IN TOUCH

 

NJ FBLA-PBL State Office

Kean University

Hutchinson Hall, J-202-C

1000 Morris Avenue

Union, NJ 07083

 

908-737-3980 - Voice

908-737-3945 - Fax

info@njfbla.org

 

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